Business signs are one of the most effective ways to brand your bricks and mortar store. They can also be a memory jogger and add to the curb appeal of your building or shopping centre. They can be functional or decorative, but most businesses choose to use them as a way to convey helpful information about the products and services they offer. While there are many different types of commercial and business signs, the ideas below showcase some popular and innovative styles that will stand out to potential customers. 
Business Signs Chicagoland that the most basic type of business sign, a banner, is a weatherproof cloth that you can hang on the side of your establishment or in front of it. It can be printed with a message that promotes special events or sales, your company name, or your logo. It’s a great option if you want to catch the eye of passing pedestrians, especially if your company logo is in an original font that matches your branding.
Illuminated letters are another classic signage idea that can grab the attention of passersby. They are similar to channel letters in that they display a custom logo or brand name, but they use internal channels to illuminate the lettering. This gives them a distinctive glow that stands out from the surrounding sign. Alternatively, you could opt for dimensional letters that use LEDs to illuminate the sign from below. This makes it look like the sign is glowing from inside, and it works well for companies that rely on word-of-mouth advertising for growth.
Another incredibly popular business sign is the awning, which offers a classy upgrade to your building or shopfront while acting as an excellent rain catcher. They can be small enough to match the size of your window, or they can be large and eye-catching in their own right. They’re a great option for restaurants, hair salons, and other locations that want to stand out with a classy, professional-looking signage solution.
Another cool business sign is a digital topper, or blade, which mounts on top of your standard signage and displays a wide range of messaging and graphics. They’re ideal for businesses that need to quickly change their messages, such as theatres, hotels, or gas stations. The narrow digital screens can also display rotating specials, advertisements, and promotions. Digital toppers and blade signs are available in a wide variety of sizes, colours, and finishes.